Who is hoo?
hoo is a new 5% OTA with a completely unique difference. It helps you optimise RevPAR by allowing you to accept private offers from customers on otherwise unsold rooms, or for low demand periods, without changing headline rates or visibly discounting.
John finds a room in your property for £100. John offers you £90.
Only you and John know about this offer.
You have excess unsold capacity, you decide to accept John’s offer
You are free to accept, reject or counter it.
John books the hotel for £90. You sell a room that would otherwise have gone unsold.
hoo charges you 5% commission.
How is hoo different to other OTAs?
hoo offers the lowest commission rates
hoo was created by a collection of hotel owners in response to unfair practices of the dominant OTAs
hoo lets you accept private offers from customers on rooms that may otherwise go unsold
By seeing offers from customers hoo offers valuable insights into the true value people are willing to pay.
How do offers work?
Here’s a quick example:
John wants to stay 2 nights from Monday to Wednesday. The list price for the room is £250. John offers you £230.
You receive an email alert about John’s offer. You have 4 options:
Why do this?
You expect to have unsold rooms on this date so you decide to accept John’s offer. He receives a link to book it.
What’s the bottom line?
If John makes a regular booking, you make considerably more revenue than comparable OTAs
Even with accepting John’s offer, revenue is greater than other OTA’s, all while creating a positive brand experience!
Why would I accept offers on my rooms?
Because you can without affecting your bottom line and doing so increases your customer’s satisfaction with your brand.
Use our calculator below to see how.
Adjust the customer’s offer
How much effort is involved?
Offers are sent to you by email where you can accept or reject them with one click. For more complex negotiations a link will take you to the hoo hotel portal.
No time? Try automation!
With offer automation you can pre-select your own rules to accept or reject offers automatically.
Automatically accept offers for midweek stays between the range of 1% and 10% off list price.
If I sign up, what happens next?
Once you sign up, your property will be onboarded to hoo ready to book. Customers then have the option to book at the list price or make you an offer.
We’ll send you a confirmation email with more helpful info about hoo and what options you have available to you.
When someone sends you your first offer you will receive an email, plus an optional SMS message, to let you know. You’ll have 4 hours to respond to it and we’ll always be on hand should you need any help.
Join hoo today
1 minute sign up
Start receiving offers