Low commission

Boost occupancy

Optimise RevPAR

Instant signup

Who is hoo?

hoo is a new 5% OTA with a completely unique difference. It helps you optimise RevPAR by allowing you to accept private offers from customers on otherwise unsold rooms, or for low demand periods, without changing headline rates or visibly discounting.

John finds a room in your property for £100. John offers you £90.

Only you and John know about this offer.

You have excess unsold capacity, you decide to accept John’s offer

You are free to accept, reject or counter it.

John books the hotel for £90. You sell a room that would otherwise have gone unsold.

hoo charges you 5% commission.

hoo offers the lowest commission rates

hoo was created by a collection of hotel owners in response to unfair practices of the dominant OTAs

hoo lets you accept private offers from customers on rooms that may otherwise go unsold

By seeing offers from customers hoo offers valuable insights into the true value people are willing to pay.

Here’s a quick example:

John wants to stay 2 nights from Monday to Wednesday. The list price for the room is £250. John offers you £230.

You receive an email alert about John’s offer. You have 4 options:

  • Accept it
  • Counter offer
  • Reject it outright
  • Reject it softly by offering a perk like free breakfast

Why do this?

  • Sell rooms that you think will otherwise go unsold
  • Sell last minute rooms
  • Make more profit than selling through other OTAs

You expect to have unsold rooms on this date so you decide to accept John’s offer. He receives a link to book it.

What’s the bottom line?

List price
£250
£250
£250
Customer offer
No offer
£230
N/A
Commission
5% (£12.50)
5% (£12.50)
15% (£37.50)
Revenue
£237.50
£218.50
£212.50
Probability of selling room
Normal
Very High
Normal
Customer satisfaction
Indifferent
Delighted!
Indifferent

If John makes a regular booking, you make considerably more revenue than comparable OTAs

Even with accepting John’s offer, revenue is greater than other OTA’s, all while creating a positive brand experience!

Because you can without affecting your bottom line and doing so increases your customer’s satisfaction with your brand.

Use our calculator below to see how.

List price
£250
£250
Customer offer
£250
N/A
Commission
5% (£12.50)
15% (£37.50)
Revenue
£237.50
£212.50
Probability of selling room
Normal
Normal
Customer satisfaction
Indifferent
Indifferent

Adjust the customer’s offer

Offers are sent to you by email where you can accept or reject them with one click. For more complex negotiations a link will take you to the hoo hotel portal.

No time? Try automation!

With offer automation you can pre-select your own rules to accept or reject offers automatically.

Automatically accept offers for midweek stays between the range of 1% and 10% off list price.

Once you sign up, your property will be onboarded to hoo ready to book. Customers then have the option to book at the list price or make you an offer.

We’ll send you a confirmation email with more helpful info about hoo and what options you have available to you.

When someone sends you your first offer you will receive an email, plus an optional SMS message, to let you know. You’ll have 4 hours to respond to it and we’ll always be on hand should you need any help.

© 2021 hoo. All rights reserved.

Join hoo today

1 minute sign up

Start receiving offers

Zero obligation

Your property name *

Your channel manager *

Name *

Email *

Phone number *

Phone