RuPaul’s Drag Race UK finalist Ellie Diamond did the honours today (8 June) by unveiling an alternative travel agency which has opened in the heart of London’s Shoreditch.
But there’s just one destination she wants you to check out … Great Yarmouth.
In a bid to encourage the capital’s trendsetters to ditch exotic, sun-drenched, Instagram-alluring haunts, Ellie brought bags of her sunshine charm to the grand opening of The Hoo Travel Agency, which is positioning Great Yarmouth as the only holiday resort trendy millennials should be checking into.
RuPaul’s Drag Race Season 2 finalist Ellie said: “Who doesn’t like a great British holiday by the sea? Foreign holidays are a drag, so stay in the UK! There’s no need to go fannying about with passports, flights, covid tests and all that nonsense when you can just hotfoot it to England’s finest, Great Yarmouth. So, stuff your Ibiza, turn your back on Bali, put two fingers up to the South of France and don’t panic about getting any sand into your tuppence all the way in The British Virgin Islands.
“Just breathe in that balmy British sea breeze and enjoy a blissful beach break on home turf.”
A trip to Great Yarmouth couldn’t come at a better time. New research has revealed there’s only one destination Brits have in mind for their summer holiday - a coastal stay in the UK.
A whopping 91 per cent said they have already booked a holiday in Britain and 40 per cent said they have opted for a trip to the coast rather than a city, sightseeing or glamping break.
Nearly half (44%) confessed a UK coastal break appealed more than any other type of break in the survey by Hoo, and almost one in five (18%) claim British holidays are famous for their beaches.
The nation also has its say on what they like best about British breaks with confessions including: support the UK, knowing the language, currency and food, can take the dog with us, fewer Covid problems than overseas, enjoying a Sunday roast on holiday and sea views.
And more than one in five (21 per cent) say they are planning to spend £751-£1000 on a UK summer holiday this year.
The pop-up travel agency in BOXPARK will be open for business until 11 June, so make sure to stop by and say hello!
Following a torrid year for the tourism industry, our founders Adrian Murdock and Seb Lewis decided to dedicate all of their marketing effort to promote the much-loved Great Yarmouth - the famous seaside resort in Norfolk, renowned for its long sandy beach - rather than bohemian, hipster-spots such as Ibiza or Mykonos.
Adrian commented: “This past year has been a truly savage time for hoteliers, and we wanted to push as many eyes to our sunny seasides - and our particular favourite - Great Yarmouth. “Our affection for this town is so strong, that we’ve decided to spend all our marketing spend on promoting how brilliant it is to be beside their seaside.”
The travel agency has been launched alongside a series of billboards across the city, and on the motorways surrounding Great Yarmouth.
“We’ve lined up a summer of activities in Great Yarmouth," says Adrian, "Showing that Brits can get so much more from staying in the UK and supporting local businesses.”
The campaign, dubbed Yarmouth Is Great, will be rolled out over the summer.
Passersby got to hear Ellie extol the virtues of British beachside boltholes and how to have a fabulous summer staycation.
An incredible 82 per cent of Brits say they have never made an offer on the price of a hotel room and a shy 62% admitted they would be too embarrassed to try.
It’s time for change. Hoo is the new, essential platform for travellers to land the best deals possible.
Don’t let yourself get duped into thinking the advertised hotel rate is the final price. Hoo is the booking platform that brings hotels and travellers together to reach a deal that works for both sides and allows you to make an online offer directly to a hotel.
Find your dream location and hotel
Hoo has hooked up with thousands of hotels and B&Bs around the world and they’re ready to hear your offer
Make an offer on your room or book it straight away
Once you’ve found your perfect hotel, book it at the list price or try an offer which suits you
Land your dream deal
If your offer is accepted, simply make your payment. You can make offers on a limitless number of hotels to get the best deals with suit you
No fuss, no haggling, no awkward conversations. Make new discoveries. Just hoo it.
“The prices you see on the internet are just plain wrong," Adrian says. "Hotels are charged huge commission rates by the big booking platforms for selling their rooms, so they have to pass that cost on to their customers.
“At the same time, those same booking platforms prevent hotels from advertising lower prices elsewhere, including on their own websites. But it doesn’t stop hotels privately accepting sensible offers from potential guests at any time - it just hasn’t been possible to do it online which is why we created hoo. We’ve built a platform to make booking a hotel better, fairer, and cheaper, without you having to do the legwork.”