Hoo looks at the impact data for international tourism's enormous drop in 2020 thanks to the impact of COVID and subsequent travel restrictions.
Hoo's guide to handling hotel stress advises hospitality staff and management how to keep things running smoothly for yourself and your guests.
The most expensive room may be an empty room but how can hotels go about really meeting the room occupancy challenge, especially in these turbulent times?
The Hoo team looks into the critical importance of a hotel's D2C relationships and how effective hotel CRM approaches can claw revenue back from the OTAs.
To get real change for the better, simply "look elsewhere" - if the hotel sector wants to escape the grip of OTAs, then its time to try another way.
Seb speculates on how #strandedinberlin showed the travel industry how it could still survive in a world offering nothing but challenges and volatility.